Meet our founder

Daniel Gourley is a seasoned entrepreneur and revenue strategist who has built a reputation on helping businesses unlock growth through smart, scalable sales systems. With over 15+ years of hands-on sales leadership experience, Daniel founded and led a high-performing construction and integration company that generated over $42 million in revenue—earning national recognition in the audio, video, and lighting industry.

Now, with SalesARC Solutions, Daniel brings that same firepower to B2B companies ready to scale. His unique approach blends deep industry experience with proven frameworks like StoryBrand, paired with practical, fractional sales leadership that delivers results. He knows firsthand the challenges founders face as they grow—from building pipeline and leading remote teams to navigating cash flow and customer acquisition. He’s lived it.

Daniel launched SalesARC to help business owners step out of the day-to-day and into their true role as visionaries—while their sales engine runs with clarity, consistency, and confidence. We specialize in helping founders move beyond depending solely on themselves to close deals.

When he’s not helping clients boost revenue, you can find Daniel on a stage speaking to leaders, tinkering with new tech, or refining a business playbook with a strong cup of coffee in hand.