About SalesARC
We were the founder doing all the selling.
If every deal in your company still runs through you — the Founder Bottleneck — you are talking to people who know exactly what that calendar looks like. SalesARC started as a fractional sales practice for founder-led companies. The platform exists because every playbook we wrote for founders like you deserved somewhere to go.
“Every playbook we ever wrote ended up as a PDF in a shared drive, never used. So we built the software that actually runs it.”
Meet the founder
Daniel Gourley, Founder & CEO
Daniel spent over fifteen years leading sales before SalesARC. He founded and ran a construction and integration company that grew past $42 million in revenue and earned national recognition in the audio, video and lighting industry — and for most of that time, he was the one doing the selling.
That is the bottleneck SalesARC is built around. If you are good at sales, you become the bottleneck for it: every deal routes through you, every rep waits on you, and the company grows only as fast as your calendar allows. SalesARC gives you a sales system that runs without you in it — and, when you want it, a team to run it.
Daniel’s approach pairs frameworks like StoryBrand with hands-on fractional sales leadership, and the platform grew directly out of that work.
The team
The people who run it with you.
Strategists, integrators and BDRs who have done this inside real companies. When you buy Perform, these are the people on the number with you.
Jason Nordgren
Operations & Human Resources
Scott Novis
Chief Technology Officer
Nataliia Muzyka
Technology & AI Integrator
Jepson Ole
CRM & Lead Specialist
Aiannah Valentin
BDR Specialist
Adel Sabsal
BDR Specialist
Why we built the platform
Every module exists because you needed it.
We kept writing sales playbooks that were genuinely good — and watching them become documents nobody opened twice. So we built the tool that turns your playbook into live sequences. Then the CRM to send them, because handing your sequences to someone else’s CRM lost the thread. Then ArcClaw™ to fill it, because a system with nothing in it is still just a system. Then Propose, because the deals we won were being quoted in spreadsheets and re-keyed by hand. Each module exists because the one before it needed it.
The AV and integration background is why Propose can do what most quoting tools at its price can’t: assemblies and sub-assemblies with real costs and margins, volume discounts that step down over time, multi-year rate schedules with escalators. We built it because we had to quote that way ourselves. If you quote that way too, it is already built for you.
What we promise
Three things you can hold us to.
Published prices.
Every tier is on the pricing page. No surprise invoices.
You keep the system.
When a Perform engagement ends, the playbook and the platform stay with you.
We run on it too.
SalesARC’s own outbound, quoting and AEO run on the same modules we sell.
A company that cannot run without you is worth less than one that can. When the system is in, leads land in your CRM every week without you finding them, your reps send the sequences you would have written, quotes go out in minutes — and you are in the deals you choose, not every deal.
Daniel speaks to founder groups on lead generation with AI agents. Book Daniel to speak
Start with your playbook. Add our team when you want it.
Trusted by The Rock Group, Fasturtle and Phoenix Strategy Group — and we run our own outbound on SalesARC.
From $999 once · Basic and Standard check out online, no sales call first · Export your data on every tier