Free ICP builder

Paste your website. Get your ideal customer profile.

The same ICP pack our strategists start every playbook with — who you serve best, how to score a lead, and who to leave alone. Free, about a minute.

How it works

Your site in, an ICP pack out.

01
Paste your website
Plus one optional sentence on what you sell.
02
We read your site
Identifying who you serve best, and building the rubric that scores a lead.
03
A person checks it
The pack is read before it is sent, not shipped raw from a model.
04
The full pack, by email
The ICP summary, the whole scoring rubric and the exclusion list, as a PDF.

Would rather not leave an email? Every price is on the pricing page, and you can build a plan without talking to anyone.

This is the first section of a SalesARC Playbook. Build the rest with a strategist — from $999.